When it itches, burns, or hurts
SULGAN®N by Doetsch Grether is the Swiss market leader in the prevention and treatment of haemorrhoids. With a new appearance, the brand wants to move even more into the focus of the target groups and lower the inhibition threshold around the taboo topic of haemorrhoids.
We strengthen brand awareness with a renewed and distinct appearance. By revamping the magenta, we freshen up the design without making any fundamental changes to the packaging. In contrast to previous advertisements, we now focus on real people with a real story – approachable and likeable. Reliable stories, tailored to the respective target group and their most common discomforts.