Devoting time to you for over 100 years

Assignment

Chronometrie Spinnler + Schweizer AG on Basel’s Marktplatz celebrates its 100th anniversary. The proven specialist shop for watches and jewellery upholds traditions while at the same time emphasising innovation. Following the successful implementation of a digitisation strategy, the company commissioned us with the honourable task of designing a special campaign to mark its 100th anniversary.

Implementation

The slogan “We’ve had time for you for 100 years” is everything but a platitude – it’s a philosophy that customers feel as soon as they enter the store in the heart of Basel’s city centre. We have transformed this philosophy into an anniversary campaign with various activities: with tickets to concerts, exhibitions, theatre performances and sporting events, Spinnler + Schweizer is gifting time that can be experienced. The 100 tickets are followed by 100 celebratory messages on social media, in which selected Basel personalities and partners reflect on the concept of time. So, authentic storytelling and micro-campaigns generate the desired impact and stay within budget.

Now Werbeagentur AG

St. Alban-Vorstadt 19 | CH-4052 Basel
+41 61 264 95 95 | newbusiness@now-ad.ch