A Seamless Customer Journey, clicks away
Endress+Hauser is a leading supplier of measuring instruments, services and solutions for industrial process engineering and automation. With digitisation on the rise, there are more and more opportunities to provide attentive support to customers worldwide. Thanks to an improved UX, Endress+Hauser’s digital services shall be more accessible, just clicks away.
Customers should be able to quickly find their way around the new seamless customer journey and to keep an overview. At the same time, the diversity of the new digital services should be communicated.
In an extensive phase of strategy planning, we developed the new Seamless Customer Journey together with all involved departments. Then, in cooperation with other partners, the new strategy was implemented over several years in existing structures and new tools – worldwide.
With a campaign in 19 languages, we reach the international clientele and finally introduce them to the new tools. The campaign’s most popular channel is probably YouTube. The various clips featuring Endress+Hauser’s own engineers show how easy digital collaboration actually is. As easy as online banking, online shopping or downloading music. These personal analogies are proof of the natural transformation towards a digital world with fascinating possibilities.