Basel Unterwegs

Basel unterwegs, digital and live

Idea

The aim of the “Basel unterwegs” campaign by the Basel Office for Mobility was to raise awareness of environmentally friendly mobility among the population. On foot, by bike or by public transport. After all, the population of the canton of Basel-Stadt had clearly voted in favour of more sustainable transport in various referendums.

Implementation

We used a mix of content marketing and situational micro-campaigns to communicate with different road users. Several times a month, we produced and published varied, informative, and entertaining articles to raise awareness of sustainable means of transport. With meaningful images, short clips, information graphics and many crosslinks that refreshed the reading experience in the blog and on social media.

With a range of small events spread over the four seasons, we kept the brand’s visibility high and engaged in a regular exchange with the target groups. In addition to the brand itself, the pink socks and Wickelfisch swimming bags had now achieved cult status citywide.