“We are giving personalized medicine a face.”

Assignment

Development of a modern overall appearance and elaboration of a design and communication manual for the launch of future communication activities of the group.

Solution

Personalised medicine is the mega trend in the healthcare sector and is expected to shorten processes in research in the future and to enable physicians to tailor patient treatments even more closely to their individual needs, thus making treatments more efficient and minimising side effects.

Due to the complex subject matter and the various stakeholders, it is a central element and responsible for the success of communication that the topics are communicated in a simple, clear, appealing and yet correct manner.

Equally essential is the active involvement of the partners and the consideration of their sometimes very different needs.

Implementation

By building on existing groups and organisations, the new image merges and ensures stakeholder involvement. The website as a central element of communication allows a simple and quick overview of the various sub-areas, tasks and relationships between the organisations and partners. Texts, presentations, flyers and information graphics prepared for conferences also facilitate external communication.

Our many years of expertise in the healthcare sector and comprehensive knowledge of industry standards, as well as proven experience in public affairs, have also enabled us to play a strong role in advising the group on strategic considerations.

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Now Werbeagentur AG

St. Alban-Vorstadt 19 | CH-4052 Basel
+41 61 264 95 95 | newbusiness@now-ad.ch