Adding a lifestyle to ads

Lifestyle, luxury and vitality – (pool) communication

Assignment

Poolprofi AG designs, builds, and maintains pools and swimming facilities throughout Switzerland. We accompany and support their marketing department in the overall communication of the core and additional services.

Implementation

Lifestyle, luxury and vitality must be at the heart of it all. A pool means relaxation, exercise and family fun. Pools reflect a certain lifestyle. Cross-media campaigns tailored to seasonal needs and emotional content marketing for pool construction and related services increase customer acquisition and strengthen customer retention. Furthermore, through active digital marketing, we position Poolprofi AG at the forefront of digital competition with other providers.