Lifestyle, luxury and vitality – (pool) communication

Assignment / idea

Poolprofi AG designs, builds and maintains thousands of pools and swimming facilities throughout Switzerland. In close cooperation with the marketing department we accompany and implement the overall communication for core and additional services.



The focus here is on a clever mix of lifestyle, luxury and vitality. A pool means relaxation, sports activities, family fun and a certain lifestyle. With cross-media campaigns using the pulse method and tailored to seasonal requirements, content marketing on the level of pool construction and service, we increase customer acquisition with emotions through photos and spots and at the same time strengthen customer retention. With various activities in digital marketing, combined with a lean marketing concept, we are also positioning Poolprofi AG at the top of the competition in the digital sector.