The Swiss Family Barometer

Assignment

Pax Insurance Ltd, based in Basel, is one of the major Swiss players in the field of pension solutions. Founded in 1876, Pax specialises in solutions for private and occupational pensions.

Since 2023, the Swiss Family Barometer has been published annually in collaboration with the Pro Familia Switzerland Foundation. This study is dedicated to current challenges and pressing issues relating to families.

In the second edition in 2024, the Family Barometer will be published in its own design and appearance, independent of the Pax brand. This is intended to strengthen the independence of the study and the scientific work behind it.

The Family Barometer 2024 will be widely communicated to the public, politicians and media professionals for the first time and is intended to focus on important topics for families.

Implementation

The Family Barometer 2024 is presented to the public in a modern but not playful way. Clearly differentiated from the Pax brand, this important study is thus given the demanded independence and autonomy in its appearance.

In addition to the comprehensive 40-page study, a simple but informative landing page and associated documents such as infographics and presentation materials were developed.

The focus of our work is on the comprehensible and focussed presentation of the core statements so that they can be quickly identified by the various stakeholder groups.

In collaboration with Gray Communications, we also develop various media documents and a media package.

Now Werbeagentur AG

St. Alban-Vorstadt 19 | CH-4052 Basel
+41 61 264 95 95 | newbusiness@now-ad.ch