The "Basel unterwegs" campaign aims to raise public awareness of environmentally friendly mobility on foot, by bicycle and combined with public transport. This is because the population of the canton of Basel-City has clearly spoken out in favour of sustainable mobility in various votes.
With a mix of content marketing and situational mini-campaigns, we communicate the topic to the various road users. Several times a month we produce and publish articles on this subject - with varied, informative and entertaining content. With meaningful pictures, short clips, information graphics and many cross-links we enhance the reading experience of the blog and social media content.
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