Mifa for Migros

National limited edition design series for more brand awareness and sales.

Task

Extension of the brand strategy and rebranding. Based on this, planning and implementation of a national design campaign with a series of "limited edition" dishwashing detergents.

Objective

The skin-friendly hand dishwashing detergents with the special fat dissolving formula for easy cleaning almost sell without effort. Unique Swiss and seasonal designs are desired by customers to enhance the visual distinctiveness and also to impress with the dishwashing detergent they place in their kitchens.

Challenge

As for everyone in the market, the core task for new and special designs is to rejuvenate and strengthen as well as to build trust in the brand.

ANIMATION_Spueli

Solution

The design solutions are completely aligned with standardisation and use throughout Switzerland. With a national brand awareness, we strengthen the brand nationally and communicate with young design and a little humour.