Margarethenklinik, University Hospital Basel

Convincing with competence and experience at university level

Assignment

The University Hospital of Basel is opening Margarethenklinik with an endowed professorship, thus establishing a further competence centre. With specialisation in aesthetic consulting and treatments at university level.

Our means of communication should clearly underline the competence and versatility of Margarethenklinik. The focus is on information and education.

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Challenge

A constantly growing demand for aesthetic procedures and measures is contrasted by a sparsely regulated supply, which is offered by service providers and contractors with different levels of training (from beauticians to non-specialists). What is needed is an offer that critically questions the effect and safety of the treatments using scientific methods and at the same time critically examines the results. This should be creatively highlighted.

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Implementation

The mix of information and marketing - always with the emphasis on competence and a critical approach. The main message: It combines university expertise with state-of-the-art technology: Aesthetic-surgical, dermatological and urological treatments are offered here.

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