Purpose
The SULGAN® N brand from Doetsch Grether is the Swiss market leader in the prevention and treatment of hemorrhoids. With a new appearance, the already well-known brand is to move even more strongly into the focus of the target groups and raise broad awareness of the taboo subject of hemorrhoidal diseases, thus lowering the inhibition threshold.
Realization
With a new, clear appearance, we strengthen the awareness of the brand. We restaged the magenta and thus refreshed the design without making any fundamental changes to the packaging design. Compared to previous advertisements, we focus on real people with real stories - approachable, credible and sympathetic. Tailored to the respective target groups and their most common complaints.
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