Daniela Ryf

Sporty and communicative top performances

Assignment

Daniela Ryf is one of the few Swiss super talents in the field of triathlon. As five-time winner of the Ironman 70.3 World Championship (middle distance) and four-time winner of the Ironman World Championship in Hawaii (long distance), Daniela is one of the top international athletes. In order for her to show strong communication successes in addition to her top sporting achievements, 24x7 support is required. The areas of public relations, sports marketing, branding and social media and a good portion of all-rounders are very important.

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Solution

Sporting performance alone is no longer enough to keep up with the rapidly changing world of top-class sports. The victories, personality and vision have to be actively communicated to the different target groups in different ways. In addition to the general public, this includes her own fan groups, media, young talents, her own sports associations and important sponsors and supporters.

Despite all these high demands on communication, the focus is still on sporting performance. It is also always important to find a healthy balance between work and private life - especially in the care of private individuals, this transition is often difficult to define.

Implementation

With exciting, inspiring and authentic stories we document and share the hard-won path to success with the fans. We actively share the emotions of victories, but also of defeats, with the whole environment. In this way we create a true sports experience and a story that fans, sponsors, media and even rivals will remember long after the victories have been won.

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