Banque Heritage

«Taking Tradition to the Future»

Initial situation

The two private banks Sallfort Privatbank AG and Banque Heritage SA are merged in 2019. Together they are represented in four locations within Switzerland and in international locations as well. They now offer an even wider range of products and services to their private and institutional clients.

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Implementation

In a national brand awareness campaign, we strengthen the positioning of the new Banque Heritage SA and signal a new, even stronger and more agile participant in the market to customers and also competitors.

The digital out of home campaign is also accompanied by corresponding spots on LinkedIn and animated banners in the relevant trade magazines.

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