Baloise Insurance

Taster day organised via WhatsApp

Assignment

The future lies in young talents. Because only good employees can move a company forward. Baloise Insurance also follows this principle and has therefore commissioned us to implement a corporate communication campaign for the taster days in the many different training courses offered by Baloise Insurance.

Implementation

For many young people writing an application is a real ordeal. Not because of the effort but because of the unknown formalities and then all these open questions. We meet the young and digitally affine generation of learners on their territory of communication. Anyone interested in a taster position at Baloise is free to ask their questions via WhatsApp without any requirements. Answers come from people of the same age and this within a few minutes.

This campaign was previously promoted via YouTube, the social media channels and spots on public transport. The campaign was a true success.