AVIA Association

Filling up for the next generation

Assignment

Avia service stations are among the many supporters of the FCB Young Talents Campus. Avia wants to share its enthusiasm for football, FCB Basel and the important promotion of young talent with its customers when they refuel and at the same time push the Avia/FCB fuel card.

AVIA_FCB

Implementation

In cooperation with FCB and Alex Frei, we produced a commercial for Telebasel and online media with the message: “we're pumping red and blue." Every customer with an Avia/FCB fuel card thus supports the FCB Young Talents Campus directly when refuelling with one centime per litre.