Avia operates the largest petrol station network in Switzerland. Promotions are used to introduce new services and products and increase customer loyalty. Over many years of successful cooperation, there have been numerous different promotions that have provided plenty to talk about.
One of them being the “Tanken für den Nachwuchs” promotion: Avia is one of the many supporters of the FCB junior campus and wants to share its enthusiasm for football, the FCB and the important promotion of young talent with its customers when they fill up their tanks. At the same time, they want to promote the Avia/FCB fuel card.
In cooperation with the FCB and Alex Frei, we have created a promotion including a TV commercial. The message: “We fill up on red and blue”. Everyone with an Avia/FCB fuel card supports the junior campus with one centime per litre when filling up. The claim quickly became a regional summer hit.